The programme unfolded across several sessions. It began in the morning with an international conference dedicated to the Ecodesign for Sustainable Products Regulation and the Circular Economy Act, bringing together national and European institutions, companies and internationally renowned designers. In the afternoon, thematic round tables focused on artificial intelligence and the Digital Product Passport, sustainability measurement, greenwashing and social innovation.
Between the round tables, Circular Speeches by experts offered first-person accounts of their experience in the field and real-world examples of circularity.
Other forms of expression also accompanied Intelligenza Circolare: an exhibition curated by ISIA Roma Design dedicated to eco-innovation in products and services, followed by music and a theatre performance on climate change to close the event.
An international forum on ecodesign, the Digital Product Passport and artificial intelligence, bringing together leading voices from different countries and continents. An opportunity to exchange views on data, regulations, practical applications and future scenarios in which the relationship between innovation and sustainability is taking shape.
9:00 AM Welcome coffee and registration
9:30 AM Institutional opening remarks
Alessandra Gallone, Advisor to the Minister of University and Research
Pierluigi Sanna, Deputy Mayor of the Metropolitan City of Rome Capital
Giovanna Cassese, President, ISIA Roma Design
Antonio Zoccoli, President, Council of Presidents of Public Research Organisations
Michele Mazzola, Head of the Research Internationalisation Office, MUR
Marilena Maniaci, Member of the ANVUR Governing Board
Antonella Andriani, National Vice President, Italian Association for Industrial Design (ADI)
Andrea Zanni, Director General, Pordenone University Consortium
Tommaso Salvatori, Director, ISIA Roma Design
10:00 AM – 12:00 AM
Humberto Campana, Designer and Co-founder of Estúdio Campana (Brazil)
Academic presentations
Laura Viviana Braconi, Dean, Faculty of Arts and Design, Universidad Nacional de Cuyo (Argentina)
Polise Moreira De Marchi, Coordinator of the Design Programme, Centro Universitário Fundação Armando Alvares Penteado – FAAP (Brazil)
Marco Pietrosante, Deputy Director, ISIA Roma Design
12:00 – 1:30 PM Round table
Stefano Soro, Head of Unit, Green and Circular Economy, DG GROW, European Commission
Carlo Zaghi, Director General, Directorate-General for Product and Consumer Sustainability, MASE
Claudia Brunori, Director, Department for Sustainability, Circularity and Climate Change Adaptation of Production and Territorial Systems, ENEA
Eline Boon, EU Policy Lead, Ellen MacArthur Foundation
Danilo Bonato, Director, Strategic Development and Institutional Relations, Erion
Marco Taisch, President, MICS – Made in Italy Circolare e Sostenibile
Ugo Ghilardi, President, IRIS LAB
Moderated by Raffaele Lupoli, Editor-in-Chief, EconomiaCircolare.com
1:30–3:00 PM Networking lunch
Followed by afternoon debates and speeches and an evening performance.
Institutions, businesses and research organisations exchanged views in a series of round tables focused on the drivers of change. The result was a set of fast-paced yet in-depth discussions on the interplay between regulatory developments, business needs and scientific innovation.
The afternoon session was moderated by Alessandra De Santis, Executive Coordinator, EconomiaCircolare.com.
3:15 PM
THE MEASURE OF CIRCULARITY. Tools, standards and certifications.
In collaboration with Accredia
Speakers:
Daniele D’Amino, Environment and Circular Economy Officer, Certification and Inspection Department, Accredia
Sergio Saporetti, Directorate-General for Product and Consumer Sustainability, MASE
Natalia Gil Lopez, Head of Quality Policy, CNA
Erika Francescon, Sustainability Consultant and Co-founder, Sustain Me Hub
Elena Trapè, Environment Professional, Environment, Energy and Mobility Policy, Confindustria
Moderator: Andrea Turco, Journalist, EconomiaCircolare.com
5:00 PM
CIRCULAR IDENTITY. Supply-chain transparency in digital product passports
Speakers:
Luca Restaino, Directorate-General for Industrial Policy, Innovation and SMEs – MIMIT
Roberto Merlo, Program Research Manager and Director General, MICS – Made in Italy Circolare e Sostenibile
Giulia Caldon, Digital Product Passport Consultant & Business Developer, EZ Lab Blockchain Solutions
Giulia Zilla, Policy Director, Energy and Environment, APPLiA
Moderator: Alessandro Coltré, Journalist, EconomiaCircolare.com
6:45 PM
TECH & SOCIAL INNOVATION. AI to shape eco-innovative supply chains
Speakers:
Antonello Lipori, Lecturer, ISIA Roma Design
Giuseppe Tomasso, President of the Technical and Scientific Committee and the Research and Innovation Committee of the IRIS LAB Consortium, and Full Professor of Power Converters, Electrical Machines and Drives – University of Cassino and Southern Lazio
Simonetta Cota, Strategic Development & Innovation Team, Erion
Roberto Rutilo, Information Systems and Digital Innovation Expert
Moderator: Daniele Di Stefano, Journalist, EconomiaCircolare.com
During the afternoon, individual speeches alternated with the round tables, presenting the role of each company, institution or research organisation in the circular transition, the regulatory challenges still open, and the priorities and perspectives for future action.
3:00 PM
Instituto Campana: social transformation through design
Waldick Jatobá, Waldick Jatobá, Curator and design expert, Director of Estúdio Campana and Vice President of Instituto Campana (Brazil)
4:00 PM
Twenty years of sustainability: from niches to competitiveness
Alessandra Astolfi, Global Exhibition Director, Green&Tech Division, Italian Exhibition Group
4:15 PM
The Italian Circular Economy Stakeholder Platform ICESP: an initiative supporting circular co-governance
Grazia Barberio, Head of the ICESP-SSPT Section, ENEA
4:30 PM
Seeds, PEPE and water – Design experiences from ISIA research
Alessandro Spalletta, Lecturer, ISIA Roma Design
4:45 PM
Planet Circular. Circular aluminium systems
Vincent Spaccapeli, Sustainability Manager, ALsistem
5:45 PM
De-sign: rethinking the meaning of objects and their consumption
Vittoria Moccagatta, Vittoria Moccagatta, PhD Candidate, ISIA Roma Design
6:00 PM
Designing in Ecuador: circular design as radical innovation
Juan Francisco Fruci, Juan Francisco Fruci, Academic Director of Product Design, Universidad de Las Américas (Ecuador)
6:15 PM
Culture as a driver for climate justice
Patrizia Braga, Patrizia Braga, Coordinator of the LUME – Cultura Sostenibile Project and Head of Ecological Innovation, Melting Pro
6:30 PM
Cinema and sustainability: ecodesign for audiovisual innovation
Gianluca Della Campa, Gianluca Della Campa, Marketing and Sales Director, Giunko S.r.l.
7:45–8:45 PM Networking aperitif
In a dedicated exhibition space, totems, installations and interactive content turned eco-innovative best practices from universities, businesses and research centres into a journey through the circular future, showcasing real solutions that are already changing the way we produce, consume and live.
Opening of the evening session
8:45 PM
Marco Cardinaletti, Artistic Director, Greenloop Festival
Raffaele Lupoli, Editor-in-Chief, EconomiaCircolare.com
Followed by
Followed by
Maurizio Capone is the founder of Capone & BungtBangt, the first Italian band to perform exclusively with instruments made from recycled materials. Come suona il caos is part performance, part workshop. With depth and irony, Capone tells the story of how his instruments emerged from the chaos of waste that fills our homes and cities.
The circular future takes shape, project by project. This is the heart of “Eco-Innovation in the Making”, the exhibition created for the first edition of Intelligenza Circolare. In a single exhibition landscape in the garden of Villa Altieri in Rome, it brought together companies, institutions, foundations and universities from Italy and abroad, presenting projects and best practices that show circularity not only as a vision of the future, but as a reality already taking shape across local areas and supply chains.
Totems and installations transform products, services and systems into a journey in which each stop makes design choices, metrics and replicable solutions tangible — solutions that are already changing the way we produce, consume and live. The journey is deliberately transdisciplinary and international: it brings university eco-innovation alongside business know-how, and institutional regulation alongside experimentation in research centres, creating a collective narrative of a transition that extends well beyond Italy.
I partner condivideranno il palco del convegno internazionale e dei talk tematici insieme a designer di fama, rappresentanti delle istituzioni, università e centri di ricerca italiani e internazionali, per presentare istanze e progetti di cambiamento sistemico, esperienze e pratiche di ecoinnovazione. I progetti saranno valorizzati sul palco e attraverso installazioni espositive nello spazio mostra dedicato, menzioni nel libro dell’evento della collana I Quaderni di EconomiaCircolare.com e una comunicazione dedicata. Durante i Circular Speech, le imprese partner saranno protagoniste assolute, con interventi capaci di ispirare e lasciare un segno, raccontando visione, sfide e cuore del proprio progetto.
Diventa partner della prossima edizione! Compila il form accanto. Per ulteriori informazioni scrivici a info@intelligenzacircolare.com
Unisciti a noi e metti in rete la tua intelligenza circolare!
