Habitus is a design ecosystem in which production and consumption progressively move closer together. Through products, physical spaces, itinerant activities, and domestic modules, the project introduces people to new food resources and the processes that make them possible.
Self-production is a central element. Growing, breeding, and transforming part of one’s own food makes the supply chain visible and allows people to take a more active role in the food system. Homes, cities, and production sites become parts of a dynamic and integrated network.
HABITUS is a startup-ecosystem that aims to make novel foods part of everyday diets, including insects, algae, and hydroponic cultivation, through three product lines—Crunchy, Wavy, and Growly—urban hubs, domestic self-production modules, and an electric-bike food truck powered by solar panels.
Ecodesign is developed through compostable cellulosic film packaging and FSC recycled-paper labels. The reusable Taste Me Box is made from Koziol ORGANIC BIO-CIRCULAR, a plastic derived from waste vegetable oils. The modules are made from recycled ABS, aluminum, and AISI 304 stainless steel.
In terms of circularity, insects can also be fed with organic waste, while frass, exuviae, and residues are reintegrated into production cycles as agricultural fertilizers. The project addresses prevention, reuse, and recycling, while compostable materials contribute to closing the biological cycle.
